A modern crisis playbook should define the organization’s risks, who leads the response, how decisions are escalated, which audiences need…
Why companies shouldn’t encourage employees to become brand ambassadors
At some companies, managers will instruct employees to post certain messages on their personal social accounts. It could be positive…
Adapting misinformation strategy for the AI age
Ragan Insider Premium Content AI did not create a misinformation problem. But it has made the problem faster, messier and…
Social media updates and new features to know this week
As more regulators consider teen social media parameters, like the U.K.’s proposed ban, Meta is arguing that social media bans…
A look inside Pinterest’s popular employee AMA sessions with executives
One way Pinterest aims to keep its 5,265 full-time employees both informed and engaged is through one-hour sessions where they…
5 ways to test your risk readiness
Sandra Stahl is founder of jacobstahl. We were just about to launch a bold, differentiating campaign for a new client,…
The Scoop: The rise of ‘clipping’ on social media
Clipping has a whole new meaning in PR. No longer does it mean meticulously cutting out the news articles you’ve…
Before they say yes: What communicators owe influencers, celebrities and spokespeople
Crystal Borde is a vice president and community-driven communications practice lead at Vanguard Communications. Trust is one of the most valuable…
Building a tier-1 media map for new media
An isometric 3D render of a futuristic tactical HUD map interface with volumetric topographic contour lines. The digital military terrain…
CCOs earn their moment in the sun; XBOX prepares for ‘the battle ahead’
So often in this column, we find ourselves reporting on the less fun aspects of internal comms: layoffs, missteps and…
