Almost every modern company collects data of some sort. In addition to helping run the business, numbers and figures can…
Your wrapper is killing your pitch
Doyle Albee is co-founder and managing partner of Prolexity. There is a gift-giving crime committed every year in households across…
The new news reality: Bigger reach, lower trust
The 15th edition of the Reuters Institute Digital News Report, which covers 48 markets around the world, contains a troubling…
Building a tier-1 media map for new media
An isometric 3D render of a futuristic tactical HUD map interface with volumetric topographic contour lines. The digital military terrain…
Optimizing press releases for GEO and journalists: See a real example
Last fall, researchers at The University of Texas MD Anderson Cancer Center had big news to share: cancer patients who…
Time’s editor-in-chief on AI, relationships and what makes a good pitch
As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships.…
The best way to pitch Business Insider, direct from their editors
Your executive’s style could earn them a hit in Business Insider. That’s just one of the many ways PR pros…
What PR pros can learn from the journalists shaping today’s newsrooms
Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have…
You landed the media hit. The headline isn’t what you expected. Now what?
It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline…
What PR gets wrong about pitching independent media
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to…
