Roger Johnson is director of media strategy at Method Communications. According to Cision, more than 53% of journalists report being…
Breaking down complex topics for journalists
Social Security is a topic almost every working American has a stake in. But it’s also extremely complicated and many…
4 tips to make your pitches more useful to reporters
Ragan Insider Premium Content Reporters are working in a very different media environment than they were five years ago, but…
Want to up your comms game? Phone it in.
Dustin Siggins is founder of Proven Media Solutions. Let me tell you about the time I got a placement in a…
PR Daily’s Media Relations Awards finalists announced
Media relations teams are navigating a more fragmented news environment, leaner newsrooms and growing competition for attention. At the same…
How do you pitch journalists effectively?
A strong media pitch gives a journalist a relevant story idea, shows why it matters to that journalist’s audience and…
5 types of media placements Greyhound used to change the conversation around bus travel
When Karina Frayter joined Greyhound in June 2024, the company’s communications function wasn’t in a great place. The team was…
Why paywalled media coverage still matters — and how to maximize it
Dustin Siggins is founder of Proven Media Solutions. For years, PR pros have been debating whether paywalled media matters in…
Why comms teams should stop treating creator interviews as earned media
Dami Oyefeso is managind director and founder of Agile PR. Last week, a discussion erupted on Substack after a popular…
3 tips for turning company data into compelling content
Almost every modern company collects data of some sort. In addition to helping run the business, numbers and figures can…
