Media relations teams are navigating a more fragmented news environment, leaner newsrooms and growing competition for attention. At the same…
How do you pitch journalists effectively?
A strong media pitch gives a journalist a relevant story idea, shows why it matters to that journalist’s audience and…
5 types of media placements Greyhound used to change the conversation around bus travel
When Karina Frayter joined Greyhound in June 2024, the company’s communications function wasn’t in a great place. The team was…
Why paywalled media coverage still matters — and how to maximize it
Dustin Siggins is founder of Proven Media Solutions. For years, PR pros have been debating whether paywalled media matters in…
Why comms teams should stop treating creator interviews as earned media
Dami Oyefeso is managind director and founder of Agile PR. Last week, a discussion erupted on Substack after a popular…
3 tips for turning company data into compelling content
Almost every modern company collects data of some sort. In addition to helping run the business, numbers and figures can…
Your wrapper is killing your pitch
Doyle Albee is co-founder and managing partner of Prolexity. There is a gift-giving crime committed every year in households across…
The new news reality: Bigger reach, lower trust
The 15th edition of the Reuters Institute Digital News Report, which covers 48 markets around the world, contains a troubling…
Building a tier-1 media map for new media
An isometric 3D render of a futuristic tactical HUD map interface with volumetric topographic contour lines. The digital military terrain…
Optimizing press releases for GEO and journalists: See a real example
Last fall, researchers at The University of Texas MD Anderson Cancer Center had big news to share: cancer patients who…
