This story was originally published on Jan. 9, 2025. We’re republishing it as part of our countdown of top stories…
Building trust with leadership for media strategy planning
Ragan Insider Premium Content Comms teams need to focus on new media strategies to stay relevant and effective. But first…
5 new rules for landing your next op-ed
Liz McGee is director of communications and corporate affairs at PwC.An op-ed is a powerful tool for influence and thought…
How the Houston Rodeo expanded its national brand recognition
The Houston Livestock Show and Rodeo has long been a Texas staple, celebrated for its community impact and support of…
How Discord is helping PR pros build community and reach journalists
If you have a Discord account, odds are good you’re a gamer. The app reports that 90% of its more…
Inside Sherwood: Covering healthcare, GLP-1s and the stories that matter to retail investors
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. Sherwood is one of the newest players in…
How to turn Substack into your earned-media advantage in the AI age
Substack has become more than a publishing platform—it’s an earned media engine. As large language models increasingly crawl trusted, high-engagement…
This is who Americans trust most for news (it’s not the media or AI)
Even for trained PR professionals who specialize in understanding news cycles, it can be hard to know who to trust…
From Substack to YouTube, mastering media basics still wins
Ragan Insider Premium Content Even as popular media channels change, strong strategies are still about finding the best avenue to…
Securing local media coverage is hard. Here’s what to do about it.
Hailey Paquette is director of client experience at Quinn Thomas. Nearly every public relations leader in my network, whether here…
