As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships.…
The best way to pitch Business Insider, direct from their editors
Your executive’s style could earn them a hit in Business Insider. That’s just one of the many ways PR pros…
What PR pros can learn from the journalists shaping today’s newsrooms
Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have…
You landed the media hit. The headline isn’t what you expected. Now what?
It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline…
What PR gets wrong about pitching independent media
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to…
3 rules for PR in a decentralized media landscape
Ragan Insider Premium Content The era of mass media is fading fast. Rising in its place are niche communities, independent…
Data, experts and early access: What journalists want in 2026
Newsrooms are not OK. Data from Cision’s 2026 State of the Media Report, based on interviews with more than 1,800…
If your pitch is dying in a journalist’s inbox, try this instead
Ragan Insider Premium Content If your pitches aren’t landing, the problem is likely your approach. Media relations now runs on…
2 strategic choices that shape spokesperson success
Strong spokespeople don’t just magically appear. They’re cultivated by communicators with intention and understanding. It’s all too common for organizations…
Journalists want your help, but say most pitches miss the mark
There are fewer and fewer journalists every day to create those earned media stories. Which means their inboxes are bursting…
