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38 Articles
Media Relations
42 Articles
News Flash
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A viral space moment fell in Nutella’s lap. Here’s how they capitalized.
It’s the kind of thing every brand dreams about. On a live broadcast from the historic Artemis II moon orbit, a full jar of Nutella...
Social Media
Artificial Intelligence
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How to prepare for more declines in traditional Google search traffic
Although Google will continue to offer a list of blue links in response to search queries, a recent update to its famous search bar means...
4 truths to know about PR in the AI era
As AI becomes embedded in workflows, many PR pros are focused on learning new skills and strategies. But Jen Riedinger, EVP at MWW, said the...
AI Readiness Assessment – Ragan Communications
GET YOUR CONFIDENTIAL SCORE NOW! Find out your team’s AI readiness stage and get recommendations on advancing! AI MATURITY STAGES Takes just 5-7 mins to...
Media Relation
Trending
Marketing
Reaching Gen Z in the age of AI: Three takeaways for PR professionals from the Digital 2026 report
Gen Z may not be the AI-native generation, but it’s certainly the AI-pioneering one. From studying to shopping, LLMs and other AI-powered tools have transformed...
Why ‘authenticity’ is such a tough buzzword to replace
When intelligence is associated with artifice, parasocial relationships are as common as...
Writing & Editing
Crisis Communications
4 ways communicators can keep an issue from becoming a crisis
A lot of crises start with a missed warning sign, a weak explanation or a gap between what an organization says and does. Gregg Feistman,...
3 questions to ask before putting your CEO in front of the media during a crisis
Ragan Insider Premium Content “A crisis is not the time to train your CEO on everything that they’re bad at,” said Elizabeth Cook, a senior...
Understanding the 3 categories of online chatter
Unlike in the past, when traditional media gatekeepers controlled the daily news cycle, today’s news emerges from comment sections and social posts. Rather than top-down...
3 ways to prepare for a crisis before disaster strikes
Ragan Insider Premium Content There’s no escaping it: crisis will come.The best thing companies can do is have a plan in place for when it...
The Scoop: After Spirit folds, other airlines step in to win loyalty
Budget airline Spirit abruptly ceased operations and grounded its planes on Saturday after attempts to reach a government bailout failed. This left thousands of travelers...
Tariff refunds are coming. Explaining them to consumers may be difficult.
More than 330,000 importers could soon claim a share of roughly $166 billion in tariff refunds after a February ruling found IEEPA tariffs exceeded presidential...
Internal Communications
So you’re the first communications hire. Here are 5 things to do right away.
Being a company’s first in-house communications hire can be overwhelming. There’s no...
The communicator’s guide to preboarding
The gap between the “yes” to a job offer and an employee’s...
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Optimizing press releases for GEO and journalists: See a real example
Last fall, researchers at The University of Texas MD Anderson Cancer Center had big news to share: cancer patients who received an mRNA COVID vaccine...
4 ways communicators can keep an issue from becoming a crisis
A lot of crises start with a missed warning sign, a weak explanation or a gap between what an organization says and does. Gregg Feistman,...
Social media updates and new features to know this week
Last week, hackers tricked Meta’s AI support chatbot into giving them access to Instagram accounts. They asked the bot to add a new email address...
So you’re the first communications hire. Here are 5 things to do right away.
Being a company’s first in-house communications hire can be overwhelming. There’s no playbook to follow, no predecessor to learn from, no clear path forward. Industry...
Categories
Optimizing press releases for GEO and journalists: See a real example
Last fall, researchers at The University of Texas MD Anderson Cancer Center had big news to share: cancer patients who…
4 ways communicators can keep an issue from becoming a crisis
A lot of crises start with a missed warning sign, a weak explanation or a gap between what an organization…
Social media updates and new features to know this week
Last week, hackers tricked Meta’s AI support chatbot into giving them access to Instagram accounts. They asked the bot to…
So you’re the first communications hire. Here are 5 things to do right away.
Being a company’s first in-house communications hire can be overwhelming. There’s no playbook to follow, no predecessor to learn from,…
Time’s editor-in-chief on AI, relationships and what makes a good pitch
As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships.…
The communicator’s guide to preboarding
The gap between the “yes” to a job offer and an employee’s first day is one that internal communicators can…
7 tips to increase read time for internal emails
Internal communicators are asking employees to do something increasingly difficult: pay attention. Inboxes are crowded. Notifications are constant. Meetings, chats and…
A viral space moment fell in Nutella’s lap. Here’s how they capitalized.
It’s the kind of thing every brand dreams about. On a live broadcast from the historic Artemis II moon orbit,…
3 questions to ask before putting your CEO in front of the media during a crisis
Ragan Insider Premium Content “A crisis is not the time to train your CEO on everything that they’re bad at,”…
