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Rather than treating people like members of a passive audience merely waiting for a brand’s next social post or marketing campaign, organizations should embrace a community-centered approach, argues Danielle Brigida, senior director of wildlife communications and strategy at the World Wildlife Fund.
“A community mindset means you’re recognizing that you’re one part of a larger conversation, not the center of it,” said Brigida.
In a learning module hosted on Ragan Training, Brigida outlines three steps brands can take to ensure their communications strategy supports and strengthens communities.
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