AI is beginning to lose some of its shine in the public eye. Some brands have begun labeling their social…
Lost in translation: Where AI falls short on culture
Erika Gaitan is senior account executive at Vanguard Communication. One area where AI still faces significant challenges is language, particularly…
AI is here to stay, but it may not be the comms productivity engine we were promised
Ragan’s 2026 Communications Benchmark Report reveals a complex, nuanced picture of AI use among communicators today, among other hot-button topics…
Why writing skills matter more than AI for the next generation of communicators
From social media to PR to crisis comms, if it’s happening in the real world, Karen Freberg has likely taught…
What communicators are changing for AI search
The PR industry is thrilled with the advent of GEO — optimizing content and media coverage to appeal not to…
4 ways storytelling can help communicators explain artificial intelligence
Meiko S. Patton is an AI communications specialist at the United States Postal Service and an advisor for Ragan’s Center for AI Strategy.…
Stop sending more PR pitches. Use GEO to predict which ones will land.
Katherine Caraway is the director of earned media at Intero Digital. If your answer to media saturation is “pitch more,”…
What communicators get wrong about AI-assisted measurement
Most communicators using GenAI tools understand the “garbage in, garbage out” philosophy of prompting: if you feed AI inputs that…
How communications leaders can close 2026’s most dangerous AI gap
Bo Breuklander is principal at Breuklander Communications, instructor of public relations at the University of Tampa and creator of AI…
3 ways to treat AI prompt engineering as a comms workflow system
Communicators who integrate GenAI into their everyday workflow often talk about the productivity efficiencies gained in strategic terms: access to…
