During Ragan’s Internal Communications Conference last month at Microsoft HQ in Redmond, Washington, we asked attendees what qualities and skills are the most underrated ones that internal comms pros have.
Chris Zona, senior director of business and internal communications at Reynolds American, told Ragan that a focus on human connection is still important in a world that leans more and more into automation.
“Everybody’s easy button is artificial intelligence and wants to use it, and we certainly are, but don’t lose sight of the humanity,” he said.
Check out the responses in full below.
Sean Devlin is the senior internal communications editor at Ragan. You can follow him on LinkedIn here.

