AI is no longer an abstract concept for communicators. It’s an every day tool they are tasked with both learning…
Crafting the Perfect Crisis Communications Plan
Are you prepared to communicate clearly when a crisis hits? In today’s fast-moving, always-on environment, organizations don’t have the luxury…
GM Financial’s business case for making AI fun for employees
Talking about AI can often be a somber endeavor, with lots of conversation about tech stacks and ethics and ROI.…
Why Press Releases Matter More Than Ever in Real Estate Marketing
Introduction Real estate has always been a relationship-driven industry, built on credibility, local knowledge, and long-term reputation. Yet as the…
The AI colleague internal communicators have been waiting for
Internal communicators aren’t short on creativity. They’re buried in coordination. Campaign planning spreadsheets. Approval chases across email threads. Version control…
The AI colleague internal communicators have been waiting for
Internal communicators aren’t short on creativity. They’re buried in coordination. Campaign planning spreadsheets. Approval chases across email threads. Version control…
The social risk you didn’t consider: When communities turn on each other
There’s a misconception about social risk that it’s driven by outsiders. In reality, some of the most volatile moments happen…
Why Every NGO Needs a Press Release Strategy—Not Just Social Media
Introduction Non-governmental organizations (NGOs) exist to create social value, not commercial profit. Yet, in an increasingly competitive attention economy, even…
Social media updates and new features to know this week
Hello, social strategists! Welcome to a new week of social updates. LinkedIn is providing more ways for users to show…
What leaders should say about ‘noise’ outside the company?
Tom Corfman is a senior consultant at RCG. When AT&T CEO John Stankey announced last month that he was moving…
