Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. Sherwood is one of the newest players in…
How to turn Substack into your earned-media advantage in the AI age
Substack has become more than a publishing platform—it’s an earned media engine. As large language models increasingly crawl trusted, high-engagement…
This is who Americans trust most for news (it’s not the media or AI)
Even for trained PR professionals who specialize in understanding news cycles, it can be hard to know who to trust…
From Substack to YouTube, mastering media basics still wins
Ragan Insider Premium Content Even as popular media channels change, strong strategies are still about finding the best avenue to…
Securing local media coverage is hard. Here’s what to do about it.
Hailey Paquette is director of client experience at Quinn Thomas. Nearly every public relations leader in my network, whether here…
What to do when you’re asked to pitch a bad story
It’s a familiar scenario for so many in PR: Your leadership or your client ask you to get a headline…
The newsletter shakeout: Surviving the end of the golden age
Alem Tedeneke is media lead at the World Economic Forum. Newsletters have been having a moment. For the past decade,…
Breaking through in Trump’s attention economy
John Murray is CEO of Monument Advocacy. Jordan Wood is vice president of public affairs at Monument Advocacy. In President…
Inside the pitch: How to land business stories on Fox Business’s Claman Countdown
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. Jake Mack has spent years at the center…
LinkedIn is targeting media outlets with AI search in mind
Once upon a time, PR pros targeted and sought media placements with only the publishers’ end users in mind. About…
