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Be the CCO: What The Cheesecake Factory should do about its political moment

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Internal Communications

Best practices for aligning teams, improving employee engagement, and building clarity across organizations in hybrid and distributed workplaces.

123 posts
Why companies shouldn’t encourage employees to become brand ambassadors
Posted in Internal Communications

Why companies shouldn’t encourage employees to become brand ambassadors

Estimated read time 5 min read
on June 17, 2026
Team PR Digest

At some companies, managers will instruct employees to post certain messages on their personal social accounts. It could be positive…

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A look inside Pinterest’s popular employee AMA sessions with executives
Posted in Internal Communications

A look inside Pinterest’s popular employee AMA sessions with executives

Estimated read time 4 min read
on June 16, 2026
Team PR Digest

One way Pinterest aims to keep its 5,265 full-time employees both informed and engaged is through one-hour sessions where they…

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CCOs earn their moment in the sun; XBOX prepares for ‘the battle ahead’
Posted in Internal Communications

CCOs earn their moment in the sun; XBOX prepares for ‘the battle ahead’

Estimated read time 5 min read
on June 12, 2026
Team PR Digest

So often in this column, we find ourselves reporting on the less fun aspects of internal comms: layoffs, missteps and…

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Why communicators are trading employee engagement for employee experience
Posted in Internal Communications

Why communicators are trading employee engagement for employee experience

Estimated read time 6 min read
on June 11, 2026
Team PR Digest

Internal communicators are getting more sophisticated by the day. They’re pressing beyond mere engagement — clicks, open rate and good vibes — to promoting and measuring real business objectives that…

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So you’re the first communications hire. Here are 5 things to do right away.
Posted in Internal Communications

So you’re the first communications hire. Here are 5 things to do right away.

Estimated read time 4 min read
on June 9, 2026
Team PR Digest

Being a company’s first in-house communications hire can be overwhelming. There’s no playbook to follow, no predecessor to learn from,…

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The communicator’s guide to preboarding
Posted in Internal Communications

The communicator’s guide to preboarding

Estimated read time 6 min read
on June 8, 2026
Team PR Digest

The gap between the “yes” to a job offer and an employee’s first day is one that internal communicators can…

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7 tips to increase read time for internal emails
Posted in Internal Communications

7 tips to increase read time for internal emails

Estimated read time 5 min read
on June 8, 2026
Team PR Digest

Internal communicators are asking employees to do something increasingly difficult: pay attention. Inboxes are crowded. Notifications are constant. Meetings, chats and…

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Blood Cancer United took a ‘big risk’ trusting employees with its rebrand. It paid off.
Posted in Internal Communications

Blood Cancer United took a ‘big risk’ trusting employees with its rebrand. It paid off.

Estimated read time 4 min read
on June 2, 2026
Team PR Digest

In the early 2020s, The Leukemia & Lymphoma Society could no longer ignore the limits of its brand. The first…

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How communicators can learn to productively say no to requests
Posted in Internal Communications

How communicators can learn to productively say no to requests

Estimated read time 5 min read
on June 1, 2026
Team PR Digest

Every internal comms pro has run into the issue of asks coming down from leadership that throw a carefully planned…

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Cloudflare CEO says company doesn’t need ‘measurers’; Wix chief says job cuts are directly due to AI
Posted in Internal Communications

Cloudflare CEO says company doesn’t need ‘measurers’; Wix chief says job cuts are directly due to AI

Estimated read time 5 min read
on May 29, 2026
Team PR Digest

Greetings, comms pros! Let’s take a look at a few news stories from the last week and see what we…

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  • Be the CCO: What The Cheesecake Factory should do about its political moment
  • The Scoop: Marissa Mayer wanted to tout her new AI product. She painted a picture many found dystopian.
  • How Colgate-Palmolive’s comms team builds a stronger budget request
  • Issue or crisis? 8 critical differences and why it matters.
  • Stop communicating certainty. Start building trust.

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