PRESENTERS
Rotem Hinkis
Business Intelligence Director —APCO
Rotem Hinkis is a Business Intelligence Director for APCO in London, specializing in the integration of behavioral data, social listening, media measurement, and AI-driven research methodologies to inform strategic communications and reputation management. With extensive experience translating complex data into actionable insights, Rotem helps organizations navigate an increasingly dynamic media and digital landscape through evidence-based communications strategies.
Rotem leads the agency’s AI-based reputation analysis (AEO/GEO) initiatives and drives the development of RepGenAI, APCO’s innovative methodology for measuring and understanding brand representation across generative AI platforms. Rotem works closely with organizations to assess how they are surfaced, referenced, and perceived in AI-generated responses, helping clients adapt their communications strategies to maintain visibility, credibility, and influence in the evolving AI search ecosystem.
Brittany Brady
Senior Director of Sales —Notified
Brittany Brady is a Senior Director of Sales at Notified, where she leads agency new business, account management and reseller sales teams. With deep experience working alongside CMOs, CFOs, and agency CEOs, Brittany is known for bridging strategy, storytelling, and technology to drive measurable business outcomes. She is a recognized thought leader in AI’s impact on communications, with a particular focus on AEO and GEO strategies for public relations and investor relations. Brittany brings a practical, executive-level perspective on how AI is reshaping the future of communications and trust.
Mirza Germovic
Head of Strategic AI—Edelman
Mirza is the Head of Strategic AI Advisory at Edelman Intelligence. He leads the firm’s AI client advisory business, helping clients strategically integrate generative AI into their marketing and communications functions. Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations. Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation. Mirza received his bachelor’s degree from Georgetown University.
