United Airlines took the idea of making internal comms external a step further by making a memo to employees its…
How to establish a crisis escalation framework
During crises, comms pros need to plan for what could happen, not just what’s currently happening. “You don’t want to…
3 steps to building a crisis tabletop that actually works
Ragan Insider Premium Content Facing a crisis may be a little less chaotic if you can develop a tabletop or…
Preparation is the real response in crisis comms
Maude Blouin is an internal communications expert. When people picture crisis communications, they usually imagine the drama: late-night calls, frantic…
Silence creates its own story during crises
During the 2024 Los Angeles wildfires, Mayor Karen Bass faced criticism for her lack of response when approached by reporters…
Tylenol faces a new crisis — and echoes of 1982 loom large
In 1982, a killer filled Tylenol capsules with potassium cyanide and placed the bottles back on store shelves. Unsuspecting consumers…
3 immediate considerations when writing a crisis response
Ragan Insider Premium Content The crucial first step of responding to a crisis is discerning what is known. “If you’re…
When AI goes wrong: Lessons from the Sphere and Will Smith
Karen Freberg is a professor of strategic communications at the University of Louisville. AI is no longer the shiny new…
What’s changing in food safety communications
Kate Finley is the founder of Belle Communication. Another week, another food safety alert. With more than 1.2 million news…
So you want to build an activist brand? Stop responding to backlash.
In the age of instant backlash, fueled by the immediacy of social virality, brands may find themselves in the hot…
