Ragan Insider Premium Content “A crisis is not the time to train your CEO on everything that they’re bad at,”…
Understanding the 3 categories of online chatter
Unlike in the past, when traditional media gatekeepers controlled the daily news cycle, today’s news emerges from comment sections and…
3 ways to prepare for a crisis before disaster strikes
Ragan Insider Premium Content There’s no escaping it: crisis will come. The best thing companies can do is have a…
The Scoop: After Spirit folds, other airlines step in to win loyalty
Budget airline Spirit abruptly ceased operations and grounded its planes on Saturday after attempts to reach a government bailout failed.…
Tariff refunds are coming. Explaining them to consumers may be difficult.
More than 330,000 importers could soon claim a share of roughly $166 billion in tariff refunds after a February ruling…
When CrowdStrike failed, this communicator eased the chaos
Melissa Tizon, chief communications officer at Providence Health & Services, received a phone call at 11 p.m. She ignored it…
TikTok, Threads and the new disinformation pipeline
UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact. Learn…
Why ‘we don’t know yet’ may be your best crisis response
Ragan Insider Premium Content Speed is generally treated as the top priority in a crisis. But responding too quickly without…
How to prep for unscripted scenarios in public
A CEO reaches for a souvenir at a tennis match and snatches the hat from a kid. It’s quick, but…
The reputational risk hidden inside drug pricing
Some business decisions that seem purely financial can affect a brand’s reputation. Drug pricing is a big one for the…
