Tom Corfman is a senior consultant with Ragan Consulting Group. Campbell’s traditionally prepares for Thanksgiving by touting side dishes made…
In a crisis, speed and clarity are the message
When a Florida high school received an anonymous tip about a potential shooting and bomb threat, the situation created a…
How to lead the room before the crisis hits
Ragan Insider Premium Content Crises can strike at any moment and the pressure to respond quickly can feel overwhelming. But…
Anticipating the 2026 storm: 3 reputation risks that will shape the corporate agenda
Kendall Seketa is chief strategy officer at Gravity Research. The year 2026 is poised to be a pivotal moment for…
A look inside United Airlines’ employee comms strategy amid shutdown chaos
United Airlines took the idea of making internal comms external a step further by making a memo to employees its…
How to establish a crisis escalation framework
During crises, comms pros need to plan for what could happen, not just what’s currently happening. “You don’t want to…
3 steps to building a crisis tabletop that actually works
Ragan Insider Premium Content Facing a crisis may be a little less chaotic if you can develop a tabletop or…
Preparation is the real response in crisis comms
Maude Blouin is an internal communications expert. When people picture crisis communications, they usually imagine the drama: late-night calls, frantic…
Silence creates its own story during crises
During the 2024 Los Angeles wildfires, Mayor Karen Bass faced criticism for her lack of response when approached by reporters…
Tylenol faces a new crisis — and echoes of 1982 loom large
In 1982, a killer filled Tylenol capsules with potassium cyanide and placed the bottles back on store shelves. Unsuspecting consumers…
