Sukhi Sahni is a fractional CMO, industry expert, adviser and educator. Gini Dietrich is the founder and CEO of Spin…
Even with rules, custom GPTs forget to follow instructions. This keeps them on track.
Many communicators are comfortable using custom GPTs to streamline workflows and create better outputs. They’re developing extensive prompt libraries for…
Cisco comms leader on the real problem with AI-generated content
Austin Roth-Eagle leads AI adoption for global communications at Cisco, where he heads the company’s AI Acceleration Office. A former…
3 Copilot capabilities for high-stakes comms work
Stephanie Nivinskus is principal at Ragan’s Center for AI Strategy. The tools that matter the most in a crisis, a…
GEO is making earned media hot again. But the media is melting down.
For a while there, media relations was becoming a fading star in the PR sky. Social media and influencer relations…
Optimizing content for GEO means fixing what audiences can’t see
Ragan Insider Premium Content GEO isn’t only about writing clearly and structuring content in a way that’s easily scannable. It’s…
My op-ed was flagged as AI. It wasn’t.
Jennifer Farr is senior account director, public relations, at Earnscliffe. I recently pitched an op-ed to a top-tier Canadian publication.…
4 essentials for protecting brand voice in AI outputs
Ragan Insider Premium Content Communicators need to stop thinking about brand voice in AI as an open, blank slate, said…
Does your intranet still matter in an AI-first workplace?
Yes, but not for the reasons most teams think. Your intranet matters because it’s the only place where three distinct…
4 reasons your writing accidentally sounds AI-generated (and how to fix it)
AI is beginning to lose some of its shine in the public eye. Some brands have begun labeling their social…
