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Artificial Intelligence

Coverage of how artificial intelligence is transforming public relations, communications, and media—tools, strategy, automation, ethics, and real-world applications for PR professionals.

104 posts
Posted in Artificial Intelligence

The prompts your team optimized against were made up

Estimated read time 3 min read
on September 21, 2026
Team PR Digest

Jonny Bentwood is an advisor, Ragan’s Center for AI Strategy, and global head of data and analytics, Golin Ketchum. About…

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Posted in Artificial Intelligence

Cracking GEO: How Smart Brevity Wins With Human and Machine Audiences

Estimated read time 1 min read
on September 11, 2026
Team PR Digest

Executive Communications • Employee Communications • Internal Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement…

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Posted in Artificial Intelligence

What does ‘earned’ mean in the age of AI?

Estimated read time 6 min read
on September 3, 2026
Team PR Digest

Matt Dzugan is VP of Data & Intelligence and Linda Zebian is VP of Communications at Muck Rack.  We’ve seen…

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Posted in Artificial Intelligence

The AI and Communications Blueprint: 4 Things Every Comms Leader Needs to Get Right

Estimated read time 2 min read
on September 3, 2026
Team PR Digest

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement…

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Posted in Artificial Intelligence

The case for using AI to rediscover your leadership strengths

Estimated read time 7 min read
on September 2, 2026
Team PR Digest

Will Hodges is U.S. cross-commercial communications leader at PwC. No Major League hitter has finished a season with a batting…

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Posted in Artificial Intelligence

Using AI skills to become a stronger leader

Estimated read time 5 min read
on September 1, 2026
Team PR Digest

Communicators have spent much of the AI era discussing what it can take off their plates. It’s a good first…

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Posted in Artificial Intelligence

4 ways to get more from AI writing and editing, without losing your voice

Estimated read time 6 min read
on August 31, 2026
Team PR Digest

Lorra M. Brown is director of the online Master of Arts in Digital Communication program and an assistant professor at…

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Posted in Artificial Intelligence

The AI backlash is getting louder. Brands should pay attention.

Estimated read time 6 min read
on August 27, 2026
Team PR Digest

Polaroid took the AI debate onto a Coney Island beach this summer. Rising from the sand was a giant billboard…

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Posted in Artificial Intelligence

Is AI getting your brand right? Ask these 5 questions.

Estimated read time 2 min read
on August 26, 2026
Team PR Digest

Ragan Insider Premium Content If communicators want to know how AI is shaping their organization’s reputation, they should be asking…

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Posted in Artificial Intelligence

Reddit’s citation drop is a warning to diversify your GEO strategy

Estimated read time 2 min read
on August 26, 2026
Team PR Digest

Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Reddit’s influence on AI visibility once looked almost untouchable. In April,…

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  • What your comms channels and tech tell employees about company culture
  • Katie Zacharia’s credibility crisis is a wake-up call for every publicist
  • ‘Stand strong and remember who you are’: Highlights from Ragan’s 2026 Top Women in Marketing Awards
  • Measuring the fallout of a crisis
  • 4 things to stop worrying about when pitching

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