Substack has become more than a publishing platform—it’s an earned media engine. As large language models increasingly crawl trusted, high-engagement…
This is who Americans trust most for news (it’s not the media or AI)
Even for trained PR professionals who specialize in understanding news cycles, it can be hard to know who to trust…
From Substack to YouTube, mastering media basics still wins
Ragan Insider Premium Content Even as popular media channels change, strong strategies are still about finding the best avenue to…
Social media updates and new features to know this week
Hello, social friends! This week we have several updates that focus on more user control and safer social spaces for…
Securing local media coverage is hard. Here’s what to do about it.
Hailey Paquette is director of client experience at Quinn Thomas. Nearly every public relations leader in my network, whether here…
BART’s speedrun craze is a case study in culture-driven comms
When Alicia Trost, chief communications officer at the Bay Area Rapid Transit, or BART, spotted a quirky trend called “transit…
What to do when you’re asked to pitch a bad story
It’s a familiar scenario for so many in PR: Your leadership or your client ask you to get a headline…
Preparation is the real response in crisis comms
Maude Blouin is an internal communications expert. When people picture crisis communications, they usually imagine the drama: late-night calls, frantic…
Social media updates and new features to know this week
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including…
Silence creates its own story during crises
During the 2024 Los Angeles wildfires, Mayor Karen Bass faced criticism for her lack of response when approached by reporters…
