If you want AI to find your brand, you have to show up where AI is actually looking. Will Hodges,…
AEO, social and traditional: PR’s guide to the new three-headed search beast
Jonathan Futa is co-founder of Group RFZ. Search has changed more in the last five years than it has in…
2026 PR trends, according to five industry experts
Over the past couple of years, we’ve all been exploring and experimenting with AI to understand what it means for…
Why Authority Matters More Than Speed in the Age of AI
Can you trust what your AI is telling you? Artificial intelligence is redefining how professional services firms create value, make…
Social media updates and new features to know this week.
Hello social friends and welcome to another week of updates! This week brings some added tools on IG to help…
Verizon’s restructuring offers a clear test of internal transparency
Tom Corfman is a senior consultant at RCG. When Verizon Communications announced last week that it was cutting 13,000 jobs,…
How the Houston Rodeo expanded its national brand recognition
The Houston Livestock Show and Rodeo has long been a Texas staple, celebrated for its community impact and support of…
New approaches to familiar comms pathways: Innovation with internal channels
Innovating with internal comms doesn’t always require reinventing the wheel — sometimes it just takes a fresh perspective on your…
A look inside United Airlines’ employee comms strategy amid shutdown chaos
United Airlines took the idea of making internal comms external a step further by making a memo to employees its…
Inside one creator’s successful LinkedIn strategy
Ragan Insider Premium Content The smartest way to build visibility on LinkedIn is by showing up where the brands you…
