Introduction Public relations has always played a defining role in how real estate brands are perceived by buyers, investors, regulators,…
How Smart Press Releases Drive Trust, Leads & Visibility in Real Estate
Introduction Real estate marketing has evolved far beyond listings, brochures, and site visits. Today’s buyers, investors, and tenants research extensively…
A 7-step internal comms framework for better messaging
Ragan Insider Premium Content Intentional framework structures give comms pros pathways to align their messages and serve their employee audiences…
What leaders should say about ‘noise’ outside the company
Tom Corfman is a senior consultant at RCG. When AT&T CEO John Stankey announced last month that he was moving…
In Real Estate, Credibility Sells: The Power of Press Releases
Introduction Real estate is one of the few industries where credibility directly influences commercial outcomes. Buyers invest life savings, investors…
Top Takeaways from Ragan’s AI Horizons Conference 2026
AI is no longer an abstract concept for communicators. It’s an every day tool they are tasked with both learning…
Top Takeaways from Ragan’s AI Horizons Conference 2026
AI is no longer an abstract concept for communicators. It’s an every day tool they are tasked with both learning…
Crafting the Perfect Crisis Communications Plan
Are you prepared to communicate clearly when a crisis hits? In today’s fast-moving, always-on environment, organizations don’t have the luxury…
GM Financial’s business case for making AI fun for employees
Talking about AI can often be a somber endeavor, with lots of conversation about tech stacks and ethics and ROI.…
Why Press Releases Matter More Than Ever in Real Estate Marketing
Introduction Real estate has always been a relationship-driven industry, built on credibility, local knowledge, and long-term reputation. Yet as the…
