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Optimizing press releases for GEO and journalists: See a real example
Last fall, researchers at The University of Texas MD Anderson Cancer Center had big news to share: cancer patients who…
4 ways communicators can keep an issue from becoming a crisis
A lot of crises start with a missed warning sign, a weak explanation or a gap between what an organization…
So you’re the first communications hire. Here are 5 things to do right away.
Being a company’s first in-house communications hire can be overwhelming. There’s no playbook to follow, no predecessor to learn from,…
Social media updates and new features to know this week
Last week, hackers tricked Meta’s AI support chatbot into giving them access to Instagram accounts. They asked the bot to…
Time’s editor-in-chief on AI, relationships and what makes a good pitch
As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships.…
The communicator’s guide to preboarding
The gap between the “yes” to a job offer and an employee’s first day is one that internal communicators can…
7 tips to increase read time for internal emails
Internal communicators are asking employees to do something increasingly difficult: pay attention. Inboxes are crowded. Notifications are constant. Meetings, chats and…
A viral space moment fell in Nutella’s lap. Here’s how they capitalized.
It’s the kind of thing every brand dreams about. On a live broadcast from the historic Artemis II moon orbit,…
3 questions to ask before putting your CEO in front of the media during a crisis
Ragan Insider Premium Content “A crisis is not the time to train your CEO on everything that they’re bad at,”…
