As of March 2026, AI is embedded in the daily rhythm of communications work — but not yet in its…
The reputational risk hidden inside drug pricing
Some business decisions that seem purely financial can affect a brand’s reputation. Drug pricing is a big one for the…
6 steps for creating GEO friendly social posts
Social content is showing up a lot more in AI answers today than even a year ago. Platforms like Instagram,…
A practical playbook for making locked-down enterprise AI smarter
Brian Snyder is chief innovation officer at Axicom. If you use ChatGPT or Claude in your personal life, you know…
Applying for comms jobs in the age of AI
Caitlin Vander Weele is a neuroscientist and the CEO of Stellate. Last month, I led a round of hiring at…
New research shows 3 major challenges for internal comms pros
Internal communicators often say they want a seat at the decision-making table. But new data suggests many teams are still…
Conducting an Internal Communications Audit
Do you know if your internal communications are actually working? Most organizations send a steady stream of emails, newsletters, chat…
Social media updates and new features to know this week
Hello, social friends and welcome to another week of updates. This week brings more creator options across Instagram and YouTube,…
How Cinnabon built a social fandom by ‘marrying’ Slim Jim
Not every social media campaign requires a planned strategy. If you were on X during the height of brand banter…
4 ways to amplify creativity with AI
A recent MIT Media Lab study suggested that AI usage can reduce creative thinking—reinforcing what creative teams already fear: that…
