Hello social friends and welcome to another week of updates! This week brings some added tools on IG to help…
Verizon’s restructuring offers a clear test of internal transparency
Tom Corfman is a senior consultant at RCG. When Verizon Communications announced last week that it was cutting 13,000 jobs,…
How the Houston Rodeo expanded its national brand recognition
The Houston Livestock Show and Rodeo has long been a Texas staple, celebrated for its community impact and support of…
New approaches to familiar comms pathways: Innovation with internal channels
Innovating with internal comms doesn’t always require reinventing the wheel — sometimes it just takes a fresh perspective on your…
A look inside United Airlines’ employee comms strategy amid shutdown chaos
United Airlines took the idea of making internal comms external a step further by making a memo to employees its…
Inside one creator’s successful LinkedIn strategy
Ragan Insider Premium Content The smartest way to build visibility on LinkedIn is by showing up where the brands you…
Social media updates and new features to know this week
Hello, social experts, and welcome to another week! This time around, we’re seeing tools specifically geared to marketers ahead of…
How to establish a crisis escalation framework
During crises, comms pros need to plan for what could happen, not just what’s currently happening. “You don’t want to…
Social media updates and new features to know this week
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on…
How social media editors are rewriting the rules for PR outreach
The growing influence of social media leads reflects a greater shift in how journalism and branded media intersect with audience…
