Kerri Toloczko is director of public affairs for Proven Media Solutions. Credibility is under siege. The collision of social media…
Your standard media training deck is obsolete: The rise of AI training
Andrew Petro is account director at Matter Communications. Journalists are receiving more pitches, email interviews, and contributed content than ever…
14 signs a communications crisis is brewing
How do you know a crisis is coming? “When they finally bring in the Communications team,” Jennifer Purdue, communications director…
From Launches to Luxury: Press Releases in Travel & Tourism
Introduction Travel and tourism is an industry defined by aspiration, experience, and trust. Destinations, hotels, airlines, tour operators, and tourism…
What Kraft Heinz’s halted breakup teaches about managing change
Tom Corfman is a senior consultant at RCG. Five months after Kraft Heinz employees started work on splitting the slumping…
How to build a strong social media foundation
Ragan Insider Premium Content Social media success comes from systems that keep your team organized and empowered. “Probably one of…
Social media updates and new features to know this week
Good day, social media enthusiasts! Today’s updates begin with a bit of news. European regulators in Brussels are challenging social…
From Signals to Strategy: Anticipating PR Impact Before Launch
Are you seeing reputational risks and opportunities early — or only once they hit the headlines? In today’s fast-moving communications…
Behind the social handle: How to balance risk and trust
Running a social account is a delicate balance between risk and trust. “I think it’s almost like a double-edged sword…
Why Press Releases Drive Bookings, Buzz & Brand Trust in Hospitality
Introduction The hospitality industry is built on experience, perception, and trust. Hotels, resorts, restaurants, travel operators, and destination brands succeed…
