Roughly 75% of PR pros are using AI tools today, but many are using them without a clear strategy. This…
Social media updates and new features to know this week
Good day, social pros! This week, we’re examining new tools to build a more effective ad campaign, like TikTok’s expanded…
The real skill gap in PR isn’t AI — it’s alignment
Will Hodges is U.S. cross-commercial communications leader at PwC. Everyone is racing to learn new tools, build new workflows and generate…
Reaching Gen Z in the age of AI: Three takeaways for PR professionals from the Digital 2026 report
Gen Z may not be the AI-native generation, but it’s certainly the AI-pioneering one. From studying to shopping, LLMs and…
Your executive crisis prevention playbook
Jacqueline Keidel Martinez is president and chief communications officer at Digital HQ. 2025 felt like a banner year for C-suite…
From Dotdash Meredith to People Inc.: What the rebrand means for brands, editors, and audiences
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. In July, Dotdash Meredith became People Inc., a…
Craft pitches this way to make a journalist’s job easier
Ragan Insider Premium Content For PR pros, pitching journalists can feel like shouting into the void. That’s not too far…
Social media updates and new features to know this week
Hello social strategists and welcome to another week! There are plenty of new tools to discuss, including Facebook’s nickname option…
Blending into a cultural moment: MGM Resort’s NY Fashion Week strategy
MGM Resorts launched a campaign to draw people to its trendy, bespoke hotel, The Cosmopolitan of Las Vegas, during New…
What Taylor Swift’s fan community taught GoFundMe about real-time engagement
Ragan Insider Premium Content Audiences crave social communities. “They’re forming communities around shared values and belonging,” Sarah Peck, VP of…
