Karen Freberg is a professor of strategic communications at the University of Louisville. AI is no longer the shiny new…
What’s changing in food safety communications
Kate Finley is the founder of Belle Communication. Another week, another food safety alert. With more than 1.2 million news…
So you want to build an activist brand? Stop responding to backlash.
In the age of instant backlash, fueled by the immediacy of social virality, brands may find themselves in the hot…
Crisis as entertainment – PR Daily
Erica Williams is founder of BoldVision PR. We’ve all heard about the Astronomer scandal at this point. Many of us watched…
After the spotlight: How to rebuild your reputation after a crisis
Meghan Tisinger is managing director at Leidar USA. When a reputational crisis strikes — especially one unfolding in real time…
CEOs behaving badly: What comms can do when leaders step in it
When Astronomer CEO Andy Byron sparked what is now referred to as Coldplaygate, his public humiliation wasn’t the only byproduct…
What SpiritAerosystems learned from a 737 Max 9 incident
Ragan Insider Premium Content In 2024, a 737 Max 9 took off from Portland en route to Los Angeles when…
The Scoop: Astronomer skyrocketed to fame as an embarrassing meme. What now?
It’s the kind of crisis that can make any PR practitioner break out into a cold sweat. Your CEO is…
4 steps to creating ‘first-mover’ messaging
Ragan Insider Premium Content In times of change, the words communicators use to convey their messages matter. This can be…
7 action items to combat disinformation campaigns
Misinformation and disinformation can be equally damaging to a brand’s reputation if not addressed with actionable strategies to combat the…
