Customer data can be a great way to demonstrate the impact of marketing campaigns to internal stakeholders. However, it won’t…
Own the customer journey to help prove PR’s role in driving sales
The lines between marketing, advertising and public relations have become increasingly blurred. As a result, PR professionals can’t rely solely…
How PR & Marketing Pros Can Get Ahead of Competitors
The “Competitive Environmental Intelligence: Winning the Media & Marketing Race” whitepaper from Onclusive delves into the data sets that PR,…
The 4 categories of micro-moments
Brian Berner is head of global advertising sales & partnerships at Spotify. Marketers know that success today depends on their…
5 tips for TikTok brand engagement
Having a brand social video strategy around TikTok is a crucial part of connecting with audiences today. Dropbox’s head of…
Empowering wisdom: Highlights from inaugural Top Women in Marketing Awards
Last year, Ragan and PR Daily launched the Top Women in Marketing Awards to honor and acknowledge the many accomplishments…
Breaking misconceptions: Immersive marketing within the $249 billion gaming industry
Claire Nance, head of Global Industry Marketing and Communications at Activision Blizzard Media, has made it her mission to dispel…
Celebrating the women who are revolutionizing marketing today
You don’t have to look far to recognize the cultural impact and change women are leading in 2023. Women supporting…
Celebrate ladies who redefine success at the Top Women in Marketing awards event
There are many accomplished women in the field of marketing. They demonstrate strong leadership skills and innovation, playing key roles…
Ragan’s PR Daily Awards finalists announced: See the full list
In a year marked by challenges and rapid shifts in the communications landscape, PR professionals have demonstrated resilience, creativity and…
