Introduction Real estate is an industry where decisions are rarely impulsive and trust is rarely assumed. Buyers, investors, tenants, and…
Prompt like a director: 4 steps for creating better AI comms videos
Lights, camera — AI? The difference between your standard AI video and one that makes an impact requires thinking like…
Measurement: The new currency for internal communicators
Ragan Insider Premium Content For communicators, measurement is more than analytics and data that show up in a dashboard. It’s…
In Real Estate, Credibility Sells: The Power of Press Releases
Introduction Real estate is an industry where perception and trust directly influence financial decisions. Buyers commit significant capital, investors evaluate…
Why Press Releases Matter More Than Ever in Real Estate Marketing
Introduction Public relations has always played a defining role in how real estate brands are perceived by buyers, investors, regulators,…
How Smart Press Releases Drive Trust, Leads & Visibility in Real Estate
Introduction Real estate marketing has evolved far beyond listings, brochures, and site visits. Today’s buyers, investors, and tenants research extensively…
A 7-step internal comms framework for better messaging
Ragan Insider Premium Content Intentional framework structures give comms pros pathways to align their messages and serve their employee audiences…
What leaders should say about ‘noise’ outside the company
Tom Corfman is a senior consultant at RCG. When AT&T CEO John Stankey announced last month that he was moving…
In Real Estate, Credibility Sells: The Power of Press Releases
Introduction Real estate is one of the few industries where credibility directly influences commercial outcomes. Buyers invest life savings, investors…
Top Takeaways from Ragan’s AI Horizons Conference 2026
AI is no longer an abstract concept for communicators. It’s an every day tool they are tasked with both learning…
