When Alicia Trost, chief communications officer at the Bay Area Rapid Transit, or BART, spotted a quirky trend called “transit…
What to do when you’re asked to pitch a bad story
It’s a familiar scenario for so many in PR: Your leadership or your client ask you to get a headline…
Preparation is the real response in crisis comms
Maude Blouin is an internal communications expert. When people picture crisis communications, they usually imagine the drama: late-night calls, frantic…
Silence creates its own story during crises
During the 2024 Los Angeles wildfires, Mayor Karen Bass faced criticism for her lack of response when approached by reporters…
Social media updates and new features to know this week
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including…
The newsletter shakeout: Surviving the end of the golden age
Alem Tedeneke is media lead at the World Economic Forum. Newsletters have been having a moment. For the past decade,…
Breaking through in Trump’s attention economy
John Murray is CEO of Monument Advocacy. Jordan Wood is vice president of public affairs at Monument Advocacy. In President…
Tylenol faces a new crisis — and echoes of 1982 loom large
In 1982, a killer filled Tylenol capsules with potassium cyanide and placed the bottles back on store shelves. Unsuspecting consumers…
Social media updates and new features to know this week
Good day, social leaders! It’s a new week with new updates, including numerous ad options in Pinterest. Let’s take a…
Inside the pitch: How to land business stories on Fox Business’s Claman Countdown
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. Jake Mack has spent years at the center…
