Audiences are fragmenting. This is true of external audiences, where there are more media outlets and social media platforms than…
Anticipating the 2026 storm: 3 reputation risks that will shape the corporate agenda
Kendall Seketa is chief strategy officer at Gravity Research. The year 2026 is poised to be a pivotal moment for…
The visibility shift: Rules for showing up with GEO
If you want AI to find your brand, you have to show up where AI is actually looking. Will Hodges,…
Unclear comms are holding employees back from reaching their potential
Employees don’t just want better communication from leadership — they’re saying unclear communication is preventing them from doing their best…
What does leadership want from internal comms?
Let’s be honest. Executives don’t care how many newsletters you send or how many people open them as standalone data points. While internal…
AEO, social and traditional: PR’s guide to the new three-headed search beast
Jonathan Futa is co-founder of Group RFZ. Search has changed more in the last five years than it has in…
2026 PR trends, according to five industry experts
Over the past couple of years, we’ve all been exploring and experimenting with AI to understand what it means for…
Why Authority Matters More Than Speed in the Age of AI
Can you trust what your AI is telling you? Artificial intelligence is redefining how professional services firms create value, make…
Social media updates and new features to know this week.
Hello social friends and welcome to another week of updates! This week brings some added tools on IG to help…
How the Houston Rodeo expanded its national brand recognition
The Houston Livestock Show and Rodeo has long been a Texas staple, celebrated for its community impact and support of…
