Once upon a time, PR pros targeted and sought media placements with only the publishers’ end users in mind. About…
Handling things right when a reporter gets it wrong
Paul Griffo is an independent media consultant. You’ve done your media interview, and you got all your points across. Now you’re…
Somebody should tell John Stankey: Stop talking about AT&T’s culture
Ironically, the first rule of corporate culture should be like the first rule from the movie “Fight Club.” You do…
When AI goes wrong: Lessons from the Sphere and Will Smith
Karen Freberg is a professor of strategic communications at the University of Louisville. AI is no longer the shiny new…
4 reasons your pitch failed
Ragan Insider Premium Content When pitching a story, you can’t send a press release out to the world and hope…
What’s changing in food safety communications
Kate Finley is the founder of Belle Communication. Another week, another food safety alert. With more than 1.2 million news…
Insider tips on awards and editorial coverage from Fast Company and Inc. Magazine
Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. Fast Company and Inc. Magazine — both published…
How your culture can solve your org’s toughest obstacles
Ragan Insider Premium Content Even when the challenges you’re facing might seem tough, the solution can often be found by…
So you want to build an activist brand? Stop responding to backlash.
In the age of instant backlash, fueled by the immediacy of social virality, brands may find themselves in the hot…
Anxiety over authenticity: Report states employees are staying quiet at work
A new report found that a significant number of employees are filtering their communication at work to keep the peace…
