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During Ragan’s Employee Communications and Culture Conference earlier this year in Boston, Chelsea Manowski, director of talent and engagement at Sav-A-Tree, told the audience about how her company rethought its comms strategies after it realized that lacking communication was partially responsible for driving turnover among frontline employees.
“Our engagement results remained stagnant year over year, with only 50% of our teams categorically engaged. Twenty-five percent of employees cited managers or communication as the primary reason they were leaving. Communications emerged as the No. 1 opportunity in more than 6,500 survey comments. It was clear we had a communications problem. But our infrastructure simply wasn’t designed for the way our employees actually worked.”
She also acknowledged that without discovering the root of Sav-A-Tree’s employee comms issues, they’d never be able to properly solve them. Even the best internal comms tech can’t solve your issues if you don’t know what they are.
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